Organisations are drowning in AI ideas and starving for alignment. This piece reframes AI as an operating model problem, shows how Barwon Water designed a real AI pipeline in a day, and outlines a two track approach for disruption and capability uplift.

Generative AI adoption is exploding, but advantage won’t come from chasing tools. It comes from discipline: forward-deployed architects, trusted data, and a living knowledge engine that turns scattered pilots into bankable, repeatable business outcomes.