BUSINESS DESIGN AT AN ENTERPRISE-SCALE
The Business Design Method guides the design journey with clear traceability to business motivation and purpose. It provides line of site to the investment agenda required to realise the service, experience and operating model.
This design capability enables an organisation to determine the most appropriate business model and mix of services to deliver an Experience Architecture, and deliver on the organisation’s goals and aspirations in a way that sustainably achieves both value for customer and value for the organisation.
FromHereOn Business Design Method
BuSINESS MODEL DESIGN
Designing and prototyping the required business model needed to deliver the desired brand, customer and employee experiences by considering market segments, service portfolio, key business capability (both cost and revenue generating), the business performance model, supply chain and business policies or principles.
SERVICE PORTFOLIO DESIGN
Designing a portfolio of complementary services that addresses customer endeavours over the customer lifecycle, identifying the core business capabilities needed to deliver these services and assessing current state maturity.
Understanding the current business capability and maturity, identifying future state capabilities needed to deliver the desired service portfolio. We identify operating model, role, skill set, and functional architectures, formulating the roadmap needed to realise customer services, employee experience and organisational goals and ambition.
Designing and prototyping individual service choreographies and resolving these to a high-fidelity service design blueprint to guide and steer implementation.