BUSINESS DESIGN AT AN ENTERPRISE-SCALE
This design capability enables an organisation to determine the most appropriate business model and mix of services to deliver an Experience Architecture, and deliver on the organisation’s goals and aspirations in a way that sustainably achieves both value for customer and value for the organisation.
BuSINESS MODEL DESIGN
Designing and prototyping the required business model needed to deliver the desired brand, customer and employee experiences by considering market segments, service portfolio, key business capability (both cost and revenue generating), the business performance model, supply chain and business policies or principles.
SERVICE PORTFOLIO DESIGN
Designing a portfolio of complementary services that addresses customer endeavours over the customer lifecycle, identifying the core business capabilities needed to deliver these services and assessing current state maturity.
Designing the digital components of the service portfolio and the complete capability needed to manage these services, understanding the gaps between current and target state, and articulating the roadmap to deliver the desired customer experience.
Designing and prototyping individual service choreographies and resolving these to a high-fidelity service design blueprint to guide and steer implementation.