Our Business Design Method has evolved over 14 years of professional practice in architecture and design. It is not tightly scripted; the choreography is reshaped according to the business problem we are seeking to solve. The value add is less about the process itself but the insight, experience and judgment of those applying it to customise the steps, calibrate content and detail and choreograph the engagement process for a specific purpose.
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In progressive organisations much attention is given to a desired customer experience, with service designers fashioning digital and physical interactions to satisfy and delight. We have found there is often a disconnect between the experience vision and the ability for the organisation to execute
Customer and staff experiences are now the axis of business strategy and businesses must adapt at speed of the market to stay relevant. FromHereOn's CEO Hugh Evans sits down with Alaistair Greener of the Business Reporter as part of the 'Future of Human Capital' series hosted on the Telegraph UK.